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“It was actually Tyler's idea, ” said Braden Handley, who co-founded Inkbox along with his brother Tyler Handley in 2015. “He wanted tattoos and didn't know how to test it and have it feel real to truly experience a tattoo.”
The siblings and business partners worked with a chemist to find a formula that allows Inkbox tattoos to look and feel permanent for up to two weeks.
These Brands Can Help You 'try On' A Tattoo Before You Get Inked
Tyler and Braden Handley are both siblings and business partners behind Inkbox, makers of tattoos that look and feel permanent for up to two weeks.
“We found this fruit from Panama that was imported since 2012, ” Braden said. “We went down to Panama. We were deep in the Darien Gap, staying with the tribes, meeting them, understanding what their needs were, and how we can support them if we're buying the fruit.”
Once their vegan formula was developed, the duo validated the idea on Kickstarter by surpassing their $20, 000 goal 10 times over. But they really took off, Braden said, after a write up on BuzzFeed.
How Long Will It Take For My Tattoo To Develop?
Braden said. “We were just like, ‘This is crazy.’ I think we did $50, 000 plus [in sales] that day on our site alone.”
“When we started on Instagram it was a lot easier to grow your following, and a lot more important of a channel back then, ” Braden said. “[Now] TikTok is where you can actually acquire consumers, especially if they're in that demographic of 18 to 24 year olds.”
Commenting on how future brands will be created, Braden said, "They'll be built by a community first, and that community will bring products to light."
I'm A Tattoo Whizz
How to build a brand and a community through social media is just one of the topics Braden covered in our Masters podcast. Tune into the full interview to hear details on Inkbox's $65 million acquisition by BIC and Braden's take on how web3 will be a place to launch brands.
Shuang is a storyteller at , fascinated by how change is created through commerce. When she’s not obsessively researching or glued to hearing the stories of merchants, she's discovering new places—with a camera in hand.
You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free 14-day trial of .
Icymi 🤍 You Have A Free Tattoo Waiting!
How to build a brand and a community through social media is just one of the topics Braden covered in our Masters podcast. Tune into the full interview to hear details on Inkbox's $65 million acquisition by BIC and Braden's take on how web3 will be a place to launch brands.
Shuang is a storyteller at , fascinated by how change is created through commerce. When she’s not obsessively researching or glued to hearing the stories of merchants, she's discovering new places—with a camera in hand.
You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free 14-day trial of .
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